The idea for the revamped Cherrypick brand came from the desire to bring fun and happiness into homes. While we struggled with infertility, I vividly remember frequently sitting in the empty room in our house that we had planned to turn into a nursery. I would sit on the floor and cry, feeling both defeated and hopeful. I found myself dreaming about how I would transform that room, imagining the space I would create if I were lucky enough to have a baby one day. That room, initially filled with emotion and uncertainty, became the birthplace of the inspiration behind the re-launch of Cherrypick.

After having children, I became that “extra” mom – always wanting to celebrate every holiday or occasion, whether big or small. Becoming a mom also opened my eyes to a noticeable gap in the kids' decor market. I found that many of the available options were outdated, uninspiring, and often an eyesore. I wanted to create something different—something that would bring joy, creativity, and style into children's spaces in a playful yet modern way, without compromising on aesthetics or functionality.

We hope our products become part of the growing traditions in your homes and help to create core memories with your littles. We believe in raising kids to be strong, kind, confident, and empowered, and want our designs to celebrate the magic (and beautiful chaos) of childhood.